SEO Tweeks for Your Site
For online businesses in particular, search engine placement is a very important way to make sure the right audience reaches them and that they get a higher profit out of their website. If you are looking to improve your ranking, this article will help you by explaining how the system works.
Search engines are the main way that websites get traffic, and 60percent of that traffic comes from Google. Getting an improved search engine placement is as simple as understanding how they come across the relevant information on your site and show it to others. Both robots or the far more common crawlers/spiders are used to achieve this.
Search engines use these spiders to index websites across the internet. A spider will search the pages of a submitted website and index them. This happens when the spiders search the content, meta tags, and links you have available on your website.
The spider returns with all the information it needs and deposits them where the data is being indexed. The spider will also help to index those pages which you have links connected to. Because web spiders only index a limited amount, it is best to try to keep your website under hundreds of pages.
Since the spider does check back, any changes to your site should be eventually indexed as well. But the frequency of these returns is determined by the search engines moderators. Spiders can be viewed like books, in that they have a table of contents, true content, and an assortment of links that lead to other sources. A million pages a day are indexed by some spiders, such as Google, Lycos, Excite, and AltaVista.
If you are trying to get an improved search engine placement, you should understand that when someone types in a keyword, the search engine finds the information that is closest to what they typed in.
Thus, if your web page has the keyword “buy management book” listed in the search engine index and a searcher types in that keyword, then your web page will come up in the first page of results. Depending on which search algorithm you use, you will come up with a different ranking on the different sites.
Another tip is to take note of your frequency and location of your keywords on your web page. Most people keep their keyword density around three to seven percent else it will be considered as keyword stuffing or spamdexing.
Additionally, search engines look at the links and how they are formed, as well as what the pages’ subject matter concerns. If the links to pages are related, you will see improved search engine rankings.
If you want to get a better search engine placement, you need to know exactly how the search engine placement works, and then use that as a tool to help your website get better placement.
Example of ORM
Online reputation management is brand new. Every celebrity wants to keep hold of their online reputation by showing only good results in the top ten results for google. But unfortunately, there are lot of funny websites that spoilt the name of celebrities by writing rumours and gossip about them. Forget celebrities, sometimes even normal people find it difficult to manage online reputation because of bad websites using their names or names similar to theirs. After all, google doesnt know who is legit and who is not so it ranks all, and sometimes, it’s the reputation of the real person which gets tarnished.
A example to online reputation management is Uday Dutt who is an investment banker in India. He had names similar to his name published on other websites which were irrelavant to his job. He wanted people to find his site - Udaydutt.com while searching on Google.
Making that possible wasn't easy? He used SEO to his rescue. He used search engine optimization to optimize his website and outrank the other irrelevant websites for the search term “Uday Dutt”.
It was not easy, but ORM really helped him a lot.First he had to use SEO to get his name out there on the internet through Google. Then he had to build some sites and profiles to ensure he has lot of backlinks. He also maintained profiles on social media sites which helped him to flush out other irrelevant results on the SERPs. Hiring an SEO wasn’t easy because he had not only to SEO for his own site, but also ten others and raise them to top positions on Google. So that’s 10x the normal work.
Last but not the least, he had to do some onsite optimization on his own website to leverage and make it come to the top on Google
So, ORM is the new face of SEO, and much discussed about on SEO blogs on the internet.
Why Link Building Is So Important To Your Success
Link building - the key to success
For those of you who aren’t familiar with it, link building is simply the process of increasing the number of links from other websites to yours. It’s a really simple concept, yet link building is so important and so often ignored in online marketing.
The reason for link building is primarily to do with search engine optimization. Search engines like Google and Yahoo will take each link from another website to yours, as something like a ‘vote’ that your website is of high quality - otherwise why would they link to it right? This in turn will improve your search engine ranking, which will make a phenomenal difference in the amount of traffic your site will receive.
Link building is also great for just getting your site in front of people. Much of the visitor traffic online goes via search engines, but a lot of it doesn’t too, so if there are loads of links to your website floating around cyberspace, chances are people will click on them and end up at your website.
Why Link Really Is Sooooo Important?
The main reason is that it is the primary way you can increase your ‘off-page optimization’ for search engine marketing. What all that tech-talk means is that once you’ve created a good site, that is search engine friendly, the main activity that will make a big difference is link building.
So the moral of the story, is get a good site built, and then get to work link building - because it will make a phenomenal difference to your results.
Search engines still have the lions share of online traffic, so be sure to capitalize on that!
Search Engine Strategy Basics
How much you succeed can be directly tied to how much SEO work you do, good internet marketers know that SEO is very important.
Using SEO techniques you can ensure that your website comes up at the top of searches and you get a ton of new traffic to your site. The process of SEO involves choosing the best keywords for your website content.
Learn simple SEO steps that can help you optimize your site and get more traffic.
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Know all your key words and phrases and use them on your web content. Search engines will find your sites easier when you ensure that you're using your niche keywords as much as possible. Search engines can deliver a ton of fresh traffic daily, so being found easily in them is important.
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When you design the layout of your site, make sure you use the keywords in the title, heading and subheadings of each page.
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Unique, fresh, high quality content is important on your website. Duplicate content can result in your website being penalized by search engines. Having fresh content means that your website will get indexed by search engines and more people will visit your website because you have useful content on your website.
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Make sure you submit your site to lots of web directories. More visibility in the search engines will mean more people will find your site more easily.
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Make links with other sites that are similar. If your web site is linked to other websites, the popularity of your website increases. To get lotsof inbound links, try article and forum marketing, simple tricks that can drive lots of traffic. Related websites will often exchange links with you.
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Get a blog and use your keywords daily to post about things in your niche. This will increase your page rank and the authority of your blog, since search engines will freequent your site more often if you regularly add more content.
These steps can help to increase your website ranking on major search engines, Follow them, use your keywords in everything you do and you’ll see more traffic directed to your websites.
Why Long Tail Keywords?
Many keywords are impossible to rank for if you’re just starting out. Lucrative categories like DUI lawyers is so competitive it doesn’t make any sense to go after it — too many other sites are out there looking to solve the problems faced by those charged with drunk driving. Lawyers smell the cash from these people and so they devote a lot of time and effort to getting high rankings for their own sites.
Direct attacks won’t work in this scenario. The market is simply too competitive to break into. Instead, you have to approach it indirectly through the long tail. Long tail keywords will get you targeted traffic and higher rankings for much less money and effort.
The term “long tail keyword” refers to a very focused search phrase consisting of at least three keywords. The really good long tail keywords consist of at least 4 or 5 keywords in them. The search volume for a long tail keyword is not very high, because it’s so focused, but the traffic it generates is definitely extremely targeted.
Here’s an example. According to Google’s own keyword tool, the keyword DUI lawyers is searched for about 75,000 times a month. A search on Google shows that there are 6 million sites that match that phrase. Hard to compete against!
Vary the phrase by adding a city name to create the term Los Angeles DUI lawyers and you’ve drastically reduced competition — only about 400,000 sites match that term. The search volume is less, too — about 1500 searches per month — but it’s a much more realistic market to break into. Good SEO techniques are more likely to work with long tail keywords than high-volume, saturated keywords.
Remember, though that with long tail keywords you need to target more keywords to make a real difference. It’s a volume game — the more long tail keywords you rank for, the more traffic you’ll get. This can require a lot of effort. Over time, though, you’ll also find that your sites get better rankings for the main (short tail) keywords, a nice side effect of targeting long tail keywords.
Beginners techniques to get traffic to your site today
To read an updated version check out Brad Falon
In this article I am going to show you how to use free research to select a site niche and create a powerful community that your members will love you for and visit over and over again. Using this exact method I now have many sites that do this every day, and multiple sites that receive over 100,000 UNIQUES every single month all from search engine traffic.
For a 180 page free ebook that holds nothing and tells you how to build your own massive traffic pulling empire please see my resource box at the bottom of this lesson for your free guide. (Its Called the VRE Handbook) So how did I take a site from 0-450 visitors per day (on the weekend mind you, much slower) and earning over $5 per day in adsense alone AND on the first page of msn for its main keywords in less then 3 weeks.
The first step that I take when looking at building a new site is the keyword research, and topic research. There are many ways you can go about doing this. Using either the digial point forum free keyword tool, or alternatively you could use the yahoo keyword tool also.
Once there, start running your list ideas through the keyword tool and look for something which has a decent traffic count in overture. (I choose overture as an example because it is widely recognized). I usually target niches with 80,000 upward searches per month for the main keyword. This way you are bound to be able to drive some good traffic to your site.
The recent site I picked had 1,000,000 searches per month.
Then I would plug in some of the top sites into SeoElite or your favorite SEO tool and find out how much seo the main sites are doing and how hard or easy it is going to be to beat them.
Next thing I do is research affiliate products and check out some other sites on the topic to see adsense ads available for that keyword. And put in a keyword, it will show you the ads being displayed for that keyword.
Now that we have the basics to one site, presuming you have a nice traffic count. Some profitable affiliate programs and adsense is showing for those keywords. We are ready to rock and roll.
Next thing to do is obviously register your domain and set up your hosting. I personally use HostGator for my domain hosting needs, they are great.
I would then go over to elance and post a project on 30 articles for my topic (I supply the keyword list), usually between 400-500 words of decent quality. You can expect to pay between $3 and $5 per article. Once you find a good copywriter stick with them it will make your life much easier.
Alternative you could also use Rentacoder for outsourcing.
Next thing on the agenda would be to set up the actual site. I will usually do this whilst waiting for my articles to arrive.
I use either Wordpress or plain old html for all my content sites, but sometimes use dreamweaver if I want something a little more powerful. Just depends on your needs and what you have at hand.
For site templates I use free ones from www.oswd.org and customize them to what I need.
I usually build my own simple graphics in Photoshop. But I am now looking at some warriors to see if I can get headers done for my sites (ps if you are a graphic designer and are interested in work. PM me) Once you get your articles back. Start adding them into your site. Each article on an individual page.
Be sure to take note of the most important parts of on-page optimization.
Example when you are adding in your articles. I use main keywords for that article in the file name. (Though this is not so important).
Then also develop an individual page title for each article around the article keyword. Include a title inside the page using H1 tags (tip for young players. Use css coding to make your h1 tags look much prettier and not so out there)
Also add in any adsense or affiliate adverts you need to, into your content.
When adding adsense, the best place to put it is high on your website above “the fold” or above the middle of the page. So a Banner ad up the very top.
Then a large rectangle further down he page. Seems to do best
And then follow basic common sense with your keyword density. Usually the articles are fine; they contain just the right balance in keyword density. Also when linking your article into the site. Link using the main keywords of the article (providing it makes sense). This will help with building your internal linking popularity.
So by now we should have the basics of our site set up. This is where we would move onto our off-page optimization.
Off-Page Optimization
From the second step you should know exactly what your opponent is doing in terms of off page optimization, and this is like giving you an insider’s look into their marketing.
Write an article on your topic to kick start things. If you are not a writer, then grab a few articles your copywriter wrote for you, and mix them together so they flow, make sense and provide something of interest.
Submit the article using your preferred method. This could be Isnare, Article Marketer, article announcer and article submitter pro.
Be sure that when you build your article to include your URL in the author’s bio and where you can, turn it into a link with the anchor text being the main keyword of your site.
You should also determine what the main keywords for your site will be, that we will target. SEO wise you probably shouldn’t target more then 4 - 6 keywords for your main page. Remember, every page has its own chance of ranking well in the search engines.
So I would break my keywords down into 2 main keywords and 2 sub keywords.
Example for dog training would be
2 main
Dog training
Dog obedience training
2 sub
Puppy training
Dog toilet training
By submitting articles you will already be starting to build some back links into your site and probably be getting your site crawled already.
The next step would be to start a linking campaign. There are many ways to do this; some people don’t even do it. Some people don’t like it some do. There’s only one small thing I have to say on it. IT WORKS
If you wish to start a reciprocal linking strategy. Then I personally use http://www.linkmetro.com (Brad Callen’s) for all my linking purposes. There are others around but I have found this to be one of the easiest. Plus you get a free reciprocal directory script, which is a bonus if you don’t have one or have never done it before.
Depending on how big your niche is, you can also purchase advertising space (aka text links) from sites to help.
I have used both before and both seem to offer a pretty good service.
Super-Tip
When buying links, be sure to run the site that you decide to go with, through seoelite or some other back link analysis tool. I have found some sites out there that are cheating the system in a big way. You would probably want to go with the site that has the most links from individual IP’s and has a more solid foundation.
If you are into tracking your sites rankings. Then http://www.digitalpoint.com also offers a free serp tracker. However I use Web Position Gold 3 for the purpose of finding where I rank.
And I think that about wraps up how I start and launch my sites.
I repeat the steps in off-page optimization as many times I need to get the rankings I desire.
Remember a number 1 position is not always best. You can get a page 1 result for a keyword, and then move onto the next keyword. This way you are diversifying your traffic, and not wasting un needed energy for the ego of being number 1.
Your business will thrive for it. Worry about the number 1 position only if it is needed for your purpose.
I hope this has helped some.
Please remember, you don’t need to run out and buy the software I mention in here. It is stuff I have accumulated over the last 2 years that greatly help my productivity. There are a few pieces I would consider a must. (SeoElite, Some form of website building software there are free ones,)
But if you are on a budget, don’t rush out, start of small and re-invest your profits later.
Using the exact above system is how I took just 1 of my sites to over 400 visits per day (all search engine) and over $5 per day just in adsense and in only 3 weeks.
Key Factors for WordPress Blog Rankings via Optimizing for Search Engines
There is no shortage of advice on the web with regards to what folks ought to do to enhance a WordPress site’s ranking in the search engines.
Some people agree, certain people differ, and some people can be downright confusing.
You should be very leery of any advice provided by someone who tells you to use search engine submissions, or employ FFA sites.
Recently a well-known group of search engine optimization professionals gave their consensus thoughts to SEOmoz regarding what’s relevant to get excellent search engine listings today.
According to the consensus views of the SEO experts, these are the 4 top ranking factors for search engine listings.
Correct Keywords in the Title Tag
Using the right keywords in the title tag of a WordPress post is of extreme importance. Not only does it assist with better search engine rankings, it also helps with improved click-through from the SE listings to your page. It is of lesser use to be listed high in the results and not receive that many clicks. The ultimate goal should be to gain as many targeted visits to the web site as feasible.
Those keywords that were used by the searcher are bolded in the search results. When part of the page title is bolded, it stands a better chance of being seen and getting that click. Notwithstanding, highlighted keywords are not the only thing to take into consideration when writing the title tag.
A cleverly written page title tag, that entices the user to click through, can attract lots of additional clicks. It is more advantageous to receive 100 clicks from the fifth listing with a great page title tag compared with fifty clicks from the 3rd position with a boring page title tag, right?
Anchor Text of Inbound Links
The anchor text that is employed in the link that points to your site from an external site counts a lot in the SE computations to determine what your web site is focused on. And, what your site is focused on defines largely what keywords it will rank for in the search engine listing.
If at all you can exert any influence on the anchor text that other web sites use with their links to your site, then it is a very prudent way of investing your time.
A larger number of external sites that have links to your web site utilizing a certain keyphrase, or alternate versions of that keyword, will prompt the search engines to more readily compute that your site is focused on that specific keyphrase.
It’s even better when the content of the destination page on your site contains that specific keyphrase and phrases similar in meaning.
Overall Link Popularity of Your Site
The volume of links that are pointed to your site is used by the search engines to compute the importance of a site. They include both the quality of the hyperlinks and the quantity of the links.
The more different sites that have links to your site, the higher the search engines will rate the deemed importance of your site.
Building links doesn’t end.
There can never be a sufficient number of links pointing to your site. It’s true that it is possible to build links too fast and that can raise some flags with the search engines. Notwithstanding, if done as an ongoing effort with a long-term outlook, every link is worth the effort of acquiring it. The links all add up to a higher deemed importance of your site.
Link Popularity in the Site’s Internal Link Structure
The fact is that some of your pages will gain more backlinks than other pages. Those that don’t obtain a lot of backlinks could be the actual income generating pages that you would desire to rank well in the search engine listings.
The internal linking structure, and the anchor text utilized for the internal links, is the way to disperse PageRank inside your own site.
The prudent approach is to buy the plugin for SEO of WordPress that provides you complete control over the link structure on your Wordpress blog.
Some search engine optimization professionals believe that an internal link carries the same weight as an external link.
That doesn’t mean your web site will gain high rankings by having nothing more than internal links. What it does mean is that you can get a certain page ranked by having internal links pointing to it even though it doesn’t have many external backlinks, on the condition that the remainder of your site has acquired enough PageRank from external links.
How to Virtually Eliminate the Risks of Advertising Online
Although many affiliates love the idea of free traffic, there is no better way to quickly profit from multiple markets as an affiliate than PPC traffic.
The reason why people often shy away from PPC traffic is because they lose money, obviously.
If you knew how to eliminate the risks as much as possible with PPC traffic, you’d soon forget about the long winded efforts of getting free traffic and you’d be looking at making potentially hundreds of sales every day, once you’ve set up an entire network of profitable campaigns.
And the real beauty of PPC is that if you know how to do it right, without losing your shirt in the process, you can make far more money than you would by creating content sites and writing articles with all of your time!
So here are the 3 key principles you must stick to when creating you PPC campaigns in order to minimize risk and maximize profits. If you stick to these core principles, you’ll be able to build campaign after campaign, expanding your wealth at a truly frightening pace…
1. Pick desperate keywords
If you try and target keywords that people use to get generic information and services, (or worse still, free information and free services) then you’ll get a lot of clicks and very few sales.
Instead, you should always try and target people who are on the verge of buying. These people use keywords such as “review”, “comparison”, “buy”, “download”, “course”, “book”, “guide”…and so on.
Better still are people using actual product related keywords such as model numbers, names of books, names of authors etc…
THESE are the keywords where the money is waiting for you, and you’ll find much greater click through rates and much higher conversions if you target these keywords in your advertising.
2. Test and track everything
One of these biggest losses in advertising does not know what works and what is simply draining your wallet. Specifically, you’ll need to know which keywords translate into sales, which ads get the most clicks and sales and also which methods work best to convert the visitors into buyers.
Without this information, you’re running your advertising blindly, and you are guaranteed to be paying for extra clicks that will never make you money as a result.
The idea is to convert more people, so knowing which keywords and sales copy does the best in terms of conversion is where the real money is found.
3. Spy on the successful competition
If all of this seems a little overwhelming (which it can be when you start getting seriously into it) then one of the best ways to reduce the costs and risks of your online advertising is to spy on other advertisers.
See who is consistently running ads, when, how, what and where. How long are they running ads for? How are they promoting the same types of affiliate products are you are?
By having this information at your side, along with the first two points I mentioned in this article, you’ll be well ahead of the game and able to seriously minimize the risks and costs of PPC advertising.
When you have one campaign that is consistently making you a good profit, it’s a simple case of duplicating this as many times as you desire, until you reach a level of income that you wish for. And yes, it really is that simple…
5 Killer Tips To Getting More Money Out Of Google Adwords
If you’ve heard of Google Adwords (a pay per click advertising system), then you’ll know that it’s capable of making millionaires alongside broken, bankrupt bums.
But what factors divide the two? If you’d like to harness the awesome power of the world’s most effective online advertising medium and avoid losing your shirt in the process, please keep reading…
With Google Adwords, it’s all about ROI - Return On Investment. You spend money to make money, just like investing in stocks. The beauty is that if you’re smart and follow the right advice, you can pay a few dollars to make fifty or sixty back. Now that’s the kind of investment I’d want to continue to make everyday, and here’s 5 tips to get you started on a killer return for your money on Adwords (even if you’re a real beginner)…
1. Make sure you use your keywords heavily in your ads and landing pages
This means in your ad title, ad description, ad display URL, in your landing page title, in your landing page meta description and also in the body text of your landing page of course. This will give you a really good quality score which will in turn reduce the cost per click on that keyword, hence opening up the profit margin for you.
2. Explore cheaper clicks on the content network
You’ve likely seen Google ads on other people’s web pages right? Well, that’s another form of PPC advertising which anyone can activate on the PPC campaign. All you need to do is select the content network option and pick your placements (the types of websites you want your ad to run on). Google automatically suggests high traffic websites based on the keywords you feed it, so there’s a high amount of relevance when you start running your ads on these websites. The beauty of the content network is that you can get the same ads in your normal campaign running at ridiculously lower cost per clicks. Again, this will open up your potential profit margins and reduce the risks of breaking even or going into negative!
3. Begin with higher costs per click
This is something many PPC advertisers overlook and is a very effective, under the radar way to increase your profits long term. How? Because when you start out with higher costs per click, your ads get shown higher in the ad listings. Therefore, more people click on your ad and this enhances the clickthough rate. When your clickthrough rate increases, so does your quality score. When your quality score increases, your cost per clicks go down!
4. Use A/B split testing frequently
Your quality score (and subsequent cost per click) all starts with how many times your ad gets clicked. More to the point, if your ad doesn’t get clicked as much as it could be, then you’re leaving huge amounts of money on the table because no-one will ever reach your offer. So in order to increase the click through rate of your ads, you must split test different ad variations. Google has a simple split testing feature built in that allows you to easily set up multiple ads to run for the same keyword and from there, you can see which ad is getting the most clicks. Then you simply drop the low performing ads and begin a new test against your winning ad.
5. Fine tune your landing pages
The more relevant your landing pages are to the keyword that a visitor used to find your ad, click on it and reach your page, the better. Put yourself in your visitors shoes…
If you were searching for White Tennis Shoes in Google, then you saw an ad for White Tennis Shoes, you’d likely click on it right?
But when you click the ad and arrive at the website and the first thing you see is “Sporting Equipment, please pick a category…” then you’re going to click away pretty fast right? However, if you landed on the page and saw “White Tennis Shoes, please select your shoe size and press enter”, then you’ve got a potential sale on your hands. Simple right?
The truth is, you’ll have to put in some work to create multiple landing pages for different keywords, but the payoff is the difference between making a mint online from the comfort of your own home vs going bankrupt and stressing yourself to death in the process.
Click Here for more tips and strategies on making some huge commissions!!!
PPC Classroom 2 Video: Discover How To Pick The Best Offer For PPC Affiliate Marketing
What is PPC affiliate marketing? The answer could provide you with some of the best advice you’ve ever received, so listen carefully – I’m going to tell you something very important in this article. We’ll get to PPC (or pay per click) later, but you’ve probably heard a lot by now about this affiliate marketing thing and I’d like to clear up a few misperceptions which are common to those new to the business or those thinking about getting involved in PPC affiliate marketing.
There are so many people out there who find the idea of affiliate marketing extremely appealing. After all, this is a business which one can start with little to no overhead and one which offers people the freedom of working at home on their own schedule. And of course, what other sort of business allows you to market a product without the concerns of inventories, customer service or shipping? For those looking to supplement their incomes or to ditch that drag of a day job and that long commute on clogged highways or crowded subways, affiliate marketing seems like a dream come true. However, many go into this business with some misperceptions about the income potential; while it is indeed limitless, it won’t happen on its own – as well as the level of effort and commitment required.
Yes, it’s true that you really can make money while you sleep with affiliate marketing, but you’re going to need some way to make people aware of your website in the first place; you can’t market anything, even with the best website and the best product in the world of nobody knows that you have a product or service to offer! You will need to do some kind of advertising – and given that so much of the activity of affiliate marketing takes place on the world wide web, that’s the best place to begin your advertising efforts. You guessed it, your advertising should be pay per click.
PPC advertising gives you an efficient advertising channel… you are charged only when somebody clicks on your ad. You need to base these ads on what are known as keywords (the search terms people use in Google and other search engines). The advertisements will show up right next to search engine results in the cost you’ll pay is based on how popular those key words are. You can research keywords to find out which are cheaper to use and thus more cost effective for your PPC affiliate marketing venture.
A good strategy for pay per click affiliate marketing is to research keywords first and find ones which are commonly used but have little competition for them (Google has tools for this research) and then to find an affiliate program to on where these keywords can be used. You can then start a PPC affiliate marketing ad campaign based on these keywords which should bring you enough traffic to more than pay for the cost of these ads. The smart use of key words in a pay per click online marketing campaign is the ultimate difference between huge success and disappointing failure.
Check out this PPC Classroom 2.0 30 minute interview with an expert PPC affiliate (who I had never heard of before) who started with $5 just three years ago. Actually three years ago, he was making $1,600 a month, in a job he hated and was $20,000 in DEBT. Now he makes $7,000 a day! Go watch the PPC Classroom 2 video now.